by alona
By Alona, founded by London-based designer Alona Shelemy, is a celebration of heritage, artistry, and modern femininity. Raised as the daughter of a fine jeweller and formally trained at the Gemological Institute of America, Alona blends lifelong craftsmanship with storytelling to create jewellery that feels both timeless and contemporary.
Inspired by travel, legacy, and beauty found in everyday life, each piece is thoughtfully crafted in London with premium finishes, rich gold plating, and select natural semi-precious stones – each uniquely formed to add depth and character. The collections balance vintage influence with modern wearability, resulting in jewellery that is bold yet effortless, designed to move seamlessly from day to evening.
Rooted in conscious craftsmanship, By Alona produces in small batches using responsibly sourced materials and local artisans. The brand donates 10% of proceeds to ocean conservation charities and supports Future Dreams, a cause close to Alona’s heart following her journey overcoming breast cancer. Every piece is created not only to be worn, but to carry meaning.
For more information, please email us.