High Alchemy

Launched by Susan Sokol and Suzanne Zikas, High Alchemy is situated in SOHO at 584 Broadway between Prince and Houston Streets. The showroom has 4,500 square feet of open showroom space that features a lounge bar for guests to enjoy a cup of coffee or a glass of wine. The showroom will focus on a highly curated group of emerging and established designers, both domestic and international, in women’s fashion and accessories. 

Our Mission



We opened High Alchemy because we felt a best in class multi brand wholesale showroom focusing on luxury fashion designers was missing from the industry. We strongly believe there is a white space in the market for a destination of this nature for the most talented designers, and best retail stores in the country, where we can help established and emerging brands gain a foothold in specialty and department stores, as well as online, and service those accounts while providing strategic consulting and business guidance to designers. In essence we are leveraging our decades of fashion industry experience and know-how to nurture and take these businesses to their next growth phase.






Susan Sokol is a renowned business leader in the global fashion industry in the contemporary and luxury markets. Partnering directly with creative founders, Ms. Sokol has served in President positions and stewarded all aspects of the business – sales, merchandising, production, marketing, operations, licensing and retail management – for iconic fashion brands Calvin Klein, Donna Karan, Michael Kors, Vera Wang and J. Mendel during exciting growth phases.  Ms. Sokol is also the founder of Susan Sokol Consultancy, leveraging her knowledge to provide strategic guidance to fashion companies poised for their next stage of growth.




Suzanne Zikas is a brand-builder with a proven record of elevating a fashion company to the next level in terms of sales, visibility and profit by uniquely translating a designer’s vision to the marketplace.  Ms. Zikas has demonstrated impact on launching and growing brands in the global fashion industry through leadership roles at Rachel Zoe, Kaufman Franco, J. Mendel, Vera Wang and Donna Karan. Ms. Zikas is recognized for her long-standing relationships with fashion’s leading retailers, and an industry-wide reputation for the highest level of service and communication.