High Alchemy

Launched by Susan Sokol and Suzanne Zikas, High Alchemy is situated in SOHO at 584 Broadway between Prince and Houston Streets. The showroom has 4,500 square feet of open showroom space that features a lounge bar for guests to enjoy a cup of coffee or a glass of wine. The showroom will focus on a highly curated group of emerging and established designers, both domestic and international, in women’s fashion and accessories. 


The Fite collection was born out of the founder, Holly Peterson’s, search for the perfect shirt. One that would stand alone and pull every outfit together with ease and still maintain its luster after 20 washes. 

Fite is proudly produced in Los Angeles and headquartered in San Francisco. Every month Fite donates a large shipment of shirts to help Dress for Success which is their charity initiative and helps under-resourced women find jobs to support their family and break the cycle of poverty. 


For more information, please email us.