High Alchemy

Launched by Susan Sokol and Suzanne Zikas, High Alchemy is situated in SOHO at 584 Broadway between Prince and Houston Streets. The showroom has 4,500 square feet of open showroom space that features a lounge bar for guests to enjoy a cup of coffee or a glass of wine. The showroom will focus on a highly curated group of emerging and established designers, both domestic and international, in women’s fashion and accessories. 


After years of collaborating and designing for some of the industry’s top fashion houses, Marcela Ponce, originally from Mexico and Jason Crantz, a native New Yorker,  teamed up to launch DEMARSON, focusing on luxury accessories and statement jewelry. 

With the recent launch of  their statement jewelry collection, DEMARSON is focused on modern design, versatility and beautifully crafted pieces that evoke immediate attention. 

Since the debut in 2017, DEMARSON has caught the attention of VOGUE, Harper's BAZAAR, Forbes Lifestyle and Financial Times' "How to Spend It."  

DEMARSON defines accessible luxury for the modern sophisticate.


For more information, please email us.