High Alchemy

Launched by Susan Sokol and Suzanne Zikas, High Alchemy is situated in SOHO at 584 Broadway between Prince and Houston Streets. The showroom has 4,500 square feet of open showroom space that features a lounge bar for guests to enjoy a cup of coffee or a glass of wine. The showroom will focus on a highly curated group of emerging and established designers, both domestic and international, in women’s fashion and accessories. 

l’effrontée


L'Effrontée is a women's apparel brand based in NYC and manufactured in New Delhi, combining expertise and craftsmanship with a modern and high-end approach.

L'Effrontée is a new vision of the modern girl – free-spirited in nature, with a strong sense of personal identity. L’Effrontée is for the feminine rebel, a hard edge on a soft stereotype, chic with a bohemian skew, a new take on classic style.


For more information, please email us.